Why Use Stickers? Stickers are the ultimate attractors. They work like magnets on adults and children alike, and they carry their message far and wide, and for a long time. I seriously don’t know how I taught without them. Let me explain why.
1) They are attractive. As a way to draw families to a literature table, there is nothing better. The word “sticker” is like music to little ears – they can hear it over the din of a county fair from 30 feet away. I’ve watched kids walk away from clowns and candy to come pick up a free sticker. And where kids go, parents follow.
2) They are easy to carry. Put a few in your purse to give to children, or pass them out at parades or marches. They are easier to pass out than balloons or candy, and are healthier. One customer has given away over 20 thousand just by handing them to children at a local Wal-Mart.
3) They are hard to turn down. They are both playful and profound, so it is very difficult for someone to say no to a friendly offer of a free sticker. I give them to the people in other booths, and they become extensions of ours.
4) They last. I’ve seen stickers on cars, notebooks and backpacks months after they were given out. Who can tell what that daily exposure will do for the person who stuck it, or all of their friends who see it?
5) They are versatile. In addition to giving them away, consider using them to identify groups of Bahá’ís while in public (like cheap T-shirts or buttons). Slip one into a related pamphlet or book. Decorate notebooks for events. Use them for crafts projects, as party favors, etc.
6) They are inexpensive. I used to give free posters to everyone. Now I give stickers to everyone and save the posters for the adults. This saves me a lot, while attracting even more people.
7) They travel. Once someone puts on a sticker, there is no telling how far it will go or how many hundreds of people will see it. Each person becomes a walking billboard for the Bahá’ís. Hundreds of people with stickers, each seeing hundreds of other people wearing stickers, builds a sense of community.